What is Digital Product and Why You Must Sell Them?
Digital products are intangible assets that can be sold online without the need for inventory. They are a great source of revenue for entrepreneurs, freelancers, and businesses of all sizes. With low overhead costs and high profit margins, selling digital products is becoming an increasingly popular way to generate income.
In today’s digital age, customers are looking for instant gratification and convenience. Digital products offer a perfect solution to meet these needs. Customers can purchase and download digital products instantly, without having to wait for shipping or physical delivery.
Digital products can come in many forms, including:
- Ebooks
- Online courses
- Graphic design work
- Templates
- Craft patterns
- Downloadable prints
- Music and audio
- Stock photography
- NFTs
- Software and games
With so many options available, you can choose the right product that suits your skills and expertise. In the next sections, we will discuss the best platforms to sell digital products, where to sell them, and the best digital products to sell online.
Best Platforms for Selling Digital Products
When it comes to selling digital products, choosing the right platform is essential. The platform you choose will determine how you can create, manage, and sell your products. In this section, we will discuss the best platforms for selling digital products based on the information from various sources.
According to Colorlib, the best platforms for selling digital products are Sellfy and Shopify, and the best place to sell them is on your own website. Popular digital products include online courses, stock images, and templates. The best platforms for hosting digital downloads are Sellfy, Gumroad, and SendOwl. It is possible to sell digital products without a website using platforms like Sellfy and Gumroad.
Sellfy
Sellfy is a simple and easy-to-use platform designed for selling digital products. It offers features like customizable storefronts, product analytics, and marketing tools. Sellfy is suitable for selling a variety of digital products, including ebooks, music, videos, and software.
Features
- Customizable storefronts
- Product analytics
- Marketing tools
- Integrations with other platforms like Facebook and Twitter
- Affiliate marketing program
Pricing
Sellfy offers a 14-day free trial. After that, it has a simple pricing structure based on the number of products you sell:
- Starter plan: $19/month (up to 10 products)
- Business plan: $39/month (up to 50 products)
- Premium plan: $89/month (up to 250 products)
Shopify
Shopify is a popular ecommerce platform that allows you to create an online store and sell digital products. It offers features like customizable storefronts, product management, and marketing tools. Shopify is suitable for selling a variety of digital products, including ebooks, online courses, and software.
Features
- Customizable storefronts
- Product management
- Marketing tools
- Integrations with other platforms like Facebook and Twitter
- Affiliate marketing program
Pricing
Shopify offers a 14-day free trial. After that, it has a pricing structure based on the plan you choose:
- Basic Shopify: $29/month
- Shopify: $79/month
- Advanced Shopify: $299/month
Gumroad
Gumroad is a platform designed for creators and artists to sell digital products. It offers features like customizable storefronts, product analytics, and marketing tools. Gumroad is suitable for selling a variety of digital products, including ebooks, music, and videos.
Features
- Customizable storefronts
- Product analytics
- Marketing tools
- Integrations with other platforms like Facebook and Twitter
- Affiliate marketing program
Pricing
Gumroad has a simple pricing structure based on the number of products you sell:
- Free plan: 8.5% + $0.30 per sale
- Premium plan: $10/month + 3.5% + $0.30 per sale
SendOwl
SendOwl is a platform designed for selling digital products and subscriptions. It offers features like customizable storefronts, product management, and marketing tools. SendOwl is suitable for selling a variety of digital products, including ebooks, online courses, and software.
Features
- Customizable storefronts
- Product management
- Marketing tools
- Integrations with other platforms like Facebook and Twitter
- Affiliate marketing program
Pricing
SendOwl has a pricing structure based on the number of products you sell:
- Basic plan: $9/month (up to 10 products)
- Standard plan: $15/month (up to 30 products)
- Premium plan: $24/month (up to 100 products)
- Business plan: $39/month (up to 250 products)
Where to Sell Digital Products Online
Selling digital products online is becoming more popular due to its low-cost and low-hassle approach to generating revenue. There are many platforms and marketplaces where you can sell digital products. In this section, we will discuss where to sell digital products online.
Your Own Website
According to Colorlib, the best place to sell your digital products is on your own website. It gives you complete control over the branding, design, and customer experience. You can also avoid paying fees to third-party platforms. However, building and maintaining a website can be time-consuming and requires some technical skills.
How to sell on your own website?
To sell digital products on your own website, you will need to:
- Choose an ecommerce platform or content management system (CMS) like WordPress or Shopify
- Install a digital product plugin or app for selling digital products
- Create product pages with descriptions, images, and pricing
- Set up payment gateways like PayPal or Stripe
- Promote your products through social media, email marketing, and SEO
Online Marketplaces
Online marketplaces are platforms where you can sell your digital products alongside other sellers. These marketplaces usually charge fees or commissions for each sale. However, they provide built-in traffic and customer base that can help you reach more customers.
Examples of Online Marketplaces
- Amazon
- Etsy
- Creative Market
- Envato
- Fiverr
Ecommerce Platforms
Ecommerce platforms are designed for creating online stores and selling digital products. These platforms provide features like customizable storefronts, product management, payment gateways, and marketing tools.
Examples of Ecommerce Platforms
- Shopify
- BigCommerce
- WooCommerce
- Magento
- Squarespace
Social Media Platforms
Social media platforms like Facebook, Instagram, and Twitter can also be used to sell digital products. You can create a business page or profile and add a “Shop” section to sell your products. However, social media platforms charge fees for each transaction and provide limited control over the customer experience.
Examples of Social Media Platforms
Email Marketing
Email marketing is a powerful tool for promoting and selling digital products. You can create email campaigns to reach your subscribers and offer them exclusive discounts, freebies, or early access to your products. However, building an email list and creating engaging content can take time and effort.
Examples of Email Marketing Platforms
- Mailchimp
- Constant Contact
- [GetResponse](
Best Digital Products to Sell Online
Selling digital products can be a profitable business if you choose the right product. In this section, we will discuss the best digital products to sell online, based on the information from various sources.
Online Courses
According to Colorlib, online courses are one of the most popular digital products to sell online. Online courses offer a convenient and flexible way for learners to acquire new skills or knowledge. You can create online courses on various topics like cooking, coding, fitness, or business.
Ebooks
Ebooks are another popular digital product to sell online. Ebooks are electronic versions of traditional books that can be read on devices like smartphones, tablets, or e-readers. You can create ebooks on various genres like fiction, non-fiction, self-help, or education.
Stock Images
Stock images are digital images that can be licensed for commercial or editorial use. Stock images are used by businesses, publishers, or designers to enhance their marketing or creative projects. You can create stock images of various categories like nature, people, objects, or places.
Templates
Templates are pre-designed files that can be customized for specific purposes. Templates are used by businesses, freelancers, or individuals to create consistent and professional-looking documents, presentations, or graphics. You can create templates for various software like Microsoft Word, PowerPoint, or Adobe Photoshop.
Craft Patterns
Craft patterns are digital instructions on how to create handmade crafts like knitting, sewing, or crocheting. Craft patterns offer a creative and affordable way for crafters to learn new techniques or create unique projects. You can create craft patterns of various categories like home decor, fashion, or toys.
Downloadable Prints
Downloadable prints are digital files that can be printed and framed for decoration or inspiration. Downloadable prints are used by homeowners, interior designers, or art collectors to add personality and style to their spaces. You can create downloadable prints of various themes like motivational quotes, landscapes, or abstract art.
Music and Audio
Music and audio are digital files that can be licensed for commercial or personal use. Music and audio are used by content creators, filmmakers, or podcasters to add atmosphere and emotion to their projects. You can create music and audio of various genres like instrumental, vocal, or sound effects.
NFTs
NFTs (Non-Fungible Tokens) are unique and indivisible digital assets that are stored on a blockchain platform. NFTs are used by collectors, investors, or artists to own and trade scarce and valuable digital items like art, music, or video games.
Software and Games
Software and games are digital products that can be licensed for commercial or personal use. Software and games are used by businesses, gamers, or professionals to increase productivity, entertainment, or education. You can create software and games of various categories like productivity, gaming, or education.
How to Promote Your Digital Products
Promoting your digital products is crucial to reach more customers and increase sales. In this section, we will discuss how to promote your digital products.
Social Media Marketing
Social media marketing is a powerful tool for promoting your digital products. You can create business pages or profiles on social media platforms like Facebook, Instagram, or Twitter. You can also use social media ads to target specific audiences and demographics.
Tips for Social Media Marketing
- Create engaging and informative posts with images or videos
- Use relevant hashtags to increase visibility
- Interact with your followers and respond to their comments or messages
- Offer exclusive discounts or freebies for your social media followers
Email Marketing
Email marketing is another effective way to promote your digital products. You can create email campaigns to reach your subscribers and offer them special deals, new releases, or valuable content.
Tips for Email Marketing
- Build an email list by offering a lead magnet or freebie
- Create engaging and personalized emails with clear calls-to-action
- Use segmentation and automation to target specific groups or stages of your email list
- Test and optimize your emails for better open rates and click-through rates
Content Marketing
Content marketing is a long-term strategy for promoting your digital products. You can create valuable and relevant content like blog posts, videos, podcasts, or infographics. Your content should address your audience’s pain points or interests and provide solutions or insights.
Tips for Content Marketing
- Do keyword research to find relevant and popular topics
- Create high-quality and original content that adds value to your audience
- Use a variety of formats and channels to reach more people
- Optimize your content for SEO and shareability
Influencer Marketing
Influencer marketing is a growing trend for promoting digital products. You can collaborate with social media influencers or bloggers who have a large and engaged audience in your niche. Influencers can create sponsored posts, reviews, or tutorials about your products and share them with their followers.
Tips for Influencer Marketing
- Find relevant and trustworthy influencers who match your brand and values
- Negotiate fair and clear terms and compensation for the collaboration
- Provide high-quality and relevant products for the influencers to review or use
- Monitor and track the results and ROI of the influencer campaign
Paid Advertising
Paid advertising is a quick and scalable way to promote your digital products. You can use various types of paid ads like search ads, display ads, social media ads, or native ads. Paid ads allow you to target specific audiences, demographics, or behaviors and track the performance and ROI of your campaigns.
Tips for Paid Advertising
- Set clear and measurable goals for your ads like clicks, conversions, or sales
- Choose the right platform and ad format for your audience and product
- Test and optimize your ads for better performance and cost-efficiency
- Monitor and adjust your ads regularly to stay within your budget and goals.
Conclusion
Selling digital products can be a lucrative and rewarding business if you follow the right strategies and platforms. In this article, we have discussed the best platforms for selling digital products, the types of digital products to sell online, and how to promote your digital products.
We have learned that there are many platforms available to sell digital products, such as Sellfy, Shopify, Gumroad, and SendOwl. We have also learned that the best place to sell digital products is on your own website.
We have discussed the best digital products to sell online, including online courses, ebooks, stock images, templates, craft patterns, downloadable prints, music and audio, NFTs, and software and games. We have also shared tips on how to promote your digital products using social media marketing, email marketing, content marketing, influencer marketing, and paid advertising.
Now it’s your turn to take action and start selling your digital products. Remember to choose the right platform, create high-quality products, and promote them effectively. Good luck!
Ready to Sell Your Digital Products?
Selling digital products can be a profitable and flexible business model for creators and entrepreneurs. You can reach global audiences, scale your sales, and create passive income streams.
In this article, we have shared the best platforms for selling digital products, the types of digital products to sell online, and how to promote your digital products. Now, it’s time for you to take action and start selling your digital products.
If you’re still unsure about where to start or how to improve your digital product sales, check out our other great content. We have many articles and resources on ecommerce, marketing, and entrepreneurship. We’re here to support you and help you succeed in your digital product business.
Don’t wait any longer, start selling your digital products today!
FAQ
Who can sell digital products?
Anyone can sell digital products, from freelancers to established businesses.
What are the best platforms for selling digital products?
The best platforms for selling digital products are Sellfy, Shopify, Gumroad, and SendOwl.
How do I choose the right platform to sell my digital products?
Consider factors such as pricing, features, ease of use, and suitability for your product type.
What types of digital products are in demand?
Online courses, ebooks, stock images, templates, craft patterns, and music are popular digital products.
How can I promote my digital products?
You can promote your digital products using social media marketing, email marketing, content marketing, influencer marketing, and paid advertising.
What if I don’t have a website to sell my digital products?
You can still sell digital products without a website using platforms like Sellfy and Gumroad.
